GroundScope Announces Strategic Partnership with Executive Support Media for “Hack the Future” – The World’s First Global Hackathon for Administrative Professionals

GroundScope, the global managed ground‑transportation provider trusted by executive assistants worldwide, is proud to announce its partnership with Executive Support Media for the launch of Hack the Future, the first‑ever global innovation hackathon dedicated to elevating and futureproofing the administrative profession. Scheduled for 25 March 2026, the event unites more than 300 assistants from 20+ countries to reimagine the future of the industry

Executive Support Media – the world leader in training, research, and community programmes for administrative professionals – created Hack the Future to tackle three defining questions:

1. How do we rebrand and reposition the administrative profession?
2. How do we attract future generations?
3. How do we futureproof the industry?

Why GroundScope Is Supporting Hack the Future

GroundScope has long served the global EA community, providing safe, fully managed, reliable ground transportation solutions that help assistants move executives and teams around the world efficiently and with confidence. GroundScope’s customer base is deeply rooted in the administrative profession, with executive assistants relying daily on the company’s precision, service quality, and stress‑reducing technology.

Supporting Hack the Future aligns directly with GroundScope’s mission: empowering EA’s to work smarter, reduce pressure, and deliver exceptional support at the highest levels.

John McCallion, CEO of GroundScope

“Executive Assistants are at the heart of everything we do. They rely on GroundScope every day to move executives safely, smoothly, and professionally across global markets — often under immense time pressure. Hack the Future is an extraordinary opportunity to give back to the profession that drives our business. By supporting this global innovation movement, we’re helping assistants shape the future of their industry, develop new capabilities, and raise the strategic visibility of their role worldwide. We’re proud to stand alongside Executive Support Media in championing this next chapter.”

Lucy Brazier OBE, Founder & CEO of Executive Support Media

“GroundScope has been a trusted partner to assistants for many years, understanding their challenges and consistently delivering the reliability they need in a fast‑paced world. Their support for Hack the Future demonstrates a real commitment to the advancement of our profession. This partnership brings together two organisations dedicated to elevating the role of the administrative professional globally. Together, we are empowering assistants to innovate, collaborate, and drive the profession forward.”

About Hack the Future

Hack the Future is the world’s first global hackathon designed specifically for administrative professionals. The event brings together 300+ assistants across three global waves—APAC, EMEA, and the Americas—to collaborate, problem‑solve, and build solutions that will shape the future of the profession. It forms part of Executive Support Media’s 15‑year anniversary programme and feeds into the Global Skills Matrix 2026 and a multi‑year industry transformation

About GroundScope

GroundScope is a global managed ground‑transportation service delivering secure, reliable, and fully integrated taxi and chauffeur solutions for corporate travellers. Used by executive assistants and travel teams in major organisations worldwide, GroundScope offers real‑time control, compliance, and peace of mind through its award‑winning technology and global supplier network.

Learn more at: groundscope.co.uk

About Executive Support Media

Executive Support Media is the world’s leading training, publishing, and events organisation for the administrative profession. With a global community of more than 150,000 assistants across 100+ countries, ESM delivers learning, research, conferences, and thought leadership that elevate and advance the profession.

Learn more at: executivesupportmedia.com